This summer we launched a survey via this site to better understand or understand the habits ofelle our customers or visitors when it comes to shoes and therefore high heels.
We honestly did not expect such a large amount of opinions, in fact the responses to our questionnaire were different, several hundred, and all full of ideas from which we can only improve the service offered, better integrating it with the wishes ofelle women who love to do shopping online, especially, as in the case of this site, when it comes to shoes.
From the questionnaire, made up of 10 questions in total, it emerged as a primary factor that women choose the web channel for shopping essentially for two good reasons: first of all, online you can find exclusive products that are normally not found so easily in shops, especially when we talk about of very high heels, secondly the price, many customers have in fact explained to us that even if they find a pair of shoes similar to ours, the price is well over double what one would expect to pay for them online.
Therefore, women prefer online shopping for their shoes and heels.
However, among the various questions in the questionnaire, an entirely Italian reality emerged, in fact out of many responses only 10% delle women has whoarato buy footwear online. The reason? Unfamiliarity with websites and little patience in placing an order.
Here, with all the effort we can foresee, simplifying the order procedures beyond that is impossible for us! In fact, in recent months we have also worked on this, now purchasing on this site is very fast, just insert the product into the cart, fill in the data and choose how to pay. We have eliminated several steps and we cannot go further for obvious reasons.
To our regret, this information really destabilized us, in fact we were expecting dynamic and web-savvy women, but instead the question that seemed most obvious to us was the one that burned us the most!
Having learned the news, we therefore investigated and objectively many women (as many as 45% of the orders received by us in the last 3 months!!) ask their husband or boyfriend to help them forward it!
Women, how do you make us feel? The world is female, the web is female and you don't have the patience to enter some data?
We however do not demolet's go! I will continueemo to work to simplify it even more and we are always available to everyone to help and guide them in their online purchases, just one note: don't be afraid to make a mistake, making a mistake, even an order of shoes, you impara and in any case we check the orders one by one so that you don't make mistakes!